Sincronía Deportiva
From Eventbrite to own branding, instant payouts and a referral program that drives a 10% lift in sign-ups.
At a Glance
Industry
Sports
Location
Buenos Aires and La Plata, Argentina
Size
Marathons 5K, 10K and 21K
Client since
2025
The Challenge
Sincronía Deportiva produces marathons in Buenos Aires and La Plata. With Eventbrite, the domain and branding were third-party (little differentiation), funds were held until after the race, the checkout couldn't ask for shirt sizes or personalise emails, and there was no referral program — growth depended on increasingly expensive paid ads.
The Solution
Own domain at tickets.sincroniadeportiva.com.ar with instant Mercado Pago payouts to fund shirts, barriers and timing. Checkout with optional fields (shirt size, age group, running club), post-purchase email with kit pickup instructions, and an integrated referral program with configurable automatic refunds (30%, 50% or 100% by volume). On race day the production team closes sign-ups, scans QRs at the start line and checks outstanding payments from the app — between races they read the weekly analytics-agent insight on which distance to price up or down before the next launch.
Results
+10%
Sign-ups via referrals
96%
Payment conversion
42%
Email open rate
What they say
With our own domain and the referral program, runners bring more runners and we get paid instantly. Fanz lets us ask for shirt sizes, send the kit info and close registrations stress-free.
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