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Built-in referral marketing

Boost ticket sales 10–25% — fans get cheaper or FREE tickets for bringing friends

Every buyer gets a personal referral link the second they pay. The more sales it drives, the bigger the refund on their own ticket — up to a free one. You sell more, without paying for ads.

We invented this category. Others copied it. You get the original.
Crowd dancing in fluor body paint under UV lights and lasers at Festichola

Real result with Fanz

Festichola

Glow party

+17%

more sales from referrals

How it works

Three steps. Zero effort. Real revenue.

From the moment someone buys, your event starts marketing itself.

01

Tracked link issued

Every buyer auto-receives a personal referral link in their ticket email.

02

Friends buy through it

Their network purchases tickets — every sale is attributed to the original buyer in real time.

03

You sell more

Buyer's ticket gets cheaper (or FREE) — your sales lift 10–25% with no extra ad spend.

Live

Watch the chain grow in real time

From one buyer to 8 friends — and a free ticket. Every friend triggers the next milestone, and the refund updates itself.

Bigger refund with every milestone

Default tiers shown — every threshold and percentage is configurable per event.

−10%

ticket refund

2 friends

−30%

ticket refund

5 friends
Most popular

FREE

100% off

8 friends

The more friends use their link, the more refunded — up to a free ticket.

Top Influencers

Plus, a live Top Influencers leaderboard on every event page turns referrals into a competition.

The top three are highlighted publicly on every event page. Your buyers don't just share — they compete to win the leaderboard. We see share rates climb 2–3× the moment it's on.

Top Influencers · LiveLive
  • #1

    Sofía M.

    27 sold100% off
  • #2

    Tomás R.

    19 sold−30%
  • #3

    Lucía A.

    12 sold−30%
  • #4

    Mateo D.

    7 sold−10%
  • #5

    Camila B.

    4 sold−10%

Why organizers turn it on

+10–25%

Sales boost

20:1

ROI on rewards

30%

Share rate

Real result

$104K in referral ticket sales from just $4,800 in buyer rewards — 30% of buyers actively promoted the event.

21.6×

Revenue earned per dollar refunded

What's included

A complete referral engine, not a feature checkbox

Everything you need to launch, run, and protect a high-conversion referral program — built in.

Personal referral link

Every buyer gets a unique, trackable URL the moment they pay — no app, no signup.

Reward tiers you control

Set thresholds (2 / 5 / 8 friends — your numbers) and refund percentages per event.

Automatic refunds

Fanz refunds the buyer the second they hit each tier — no manual settlement.

Top Influencers leaderboard

A live, public ranking on every event page that turns sharing into a competition.

Per-buyer attribution

See exactly which buyer drove which sales, in real time, in your main dashboard.

Fraud protection

Anti-self-referral, device + IP checks, and configurable refund caps keep the program clean.

Native share UX

Buyers see their progress and one-tap share to WhatsApp, Instagram, X and Facebook.

Stacks with discount codes

Run referrals alongside promo codes, memberships, or upsells — or alone.

Baked into reports

Referral revenue, ROI, and refund cost live in your main dashboard — not a separate tool.

Live in four steps

01

Turn it on per event

One toggle in Marketing → Referrals. No new account, no integration.

02

Configure tier rewards

Use the defaults (2/5/8 → 10%/30%/100%) or set your own thresholds per event.

03

Buyers receive their link

Auto-sent in the ticket email and visible in their order page — zero manual work.

04

Track results live

Sales and refunds settle automatically. See per-buyer attribution from day one.

Stop paying for what your buyers will do for free

Turn on referrals on your next event and let your fans do the marketing.

Frequently asked questions

1,000+ organizers already on board

Ready to own your ticketing?

Join 1,000+ organizers who ditched generic platforms and built their own with Fanz.

Get started for free
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