Enigmax
From Eventbrite to a white-label platform with instant payouts, AI remarketing and franchise expansion.
At a Glance
Industry
Immersive Experience
Location
Buenos Aires and Mar del Plata, Argentina
Size
Escape rooms, immersive plays and interactive games, franchise model
Client since
2024
The Challenge
Escape rooms, immersive plays and interactive games demand a ticketing flow as dynamic as the experience they sell. With Eventbrite, Enigmax had a third-party brand dominating the experience, a slow and outdated flow, no local processor (high card declines), money held until after the event, email-only support and no ability to request custom development.
The Solution
Tickets sold at tickets.enigmaxoficial.com under their own brand, native Mercado Pago integration (almost zero declines and money instantly available), an app that loads in under 1 s and scans QR in under 0.5 s, custom development delivered in 1–2 weeks, and automated 24 h post-event reviews to improve every experience. Every franchise runs with the Fanz app in their pocket: QR scans in under half a second at the room door, fresh promos pushed live whenever a session is undersold, and reviews landing the second a game ends — Fanzly delivers 24/7 support no matter which city is opening the next room.
Results
+17 pp
Card payment conversion
3×
Faster checkout
45 days
Enigmax MDQ launch
What they say
With Eventbrite we were growing… for Eventbrite. Now we sell under our own name, we get paid the moment a ticket sells, and any new idea is shipped in days. The system is so flexible that we already opened Enigmax MDQ and we're going for more franchises.
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