Sindicato de Maravillas
A union like no other: its charter declares its purpose is to defend the wonder, diversity and pleasure of the imagining people. Theater, food and fiesta under one roof at Libertad 326 — sold through Alternativa Teatral, under someone else's brand. Now the wonder is sold at home, up 42%.
At a Glance
Industry
Cultural Center
Location
Libertad 326, Córdoba Capital
Size
Theater & dance hall, resto bar, concert venue and nightclub • performing arts school
Client since
2025
The Challenge
In Córdoba there's a union unlike any other: its charter declares its main purpose is to defend the wonder, diversity and pleasure of the imagining people. Under one roof at Libertad 326 live a theater and dance hall, a resto bar, a concert venue, a nightclub and a performing arts school — and the lineup reads like a manifesto: burlesque, drag, stand-up, Lorca and gypsy nights, folk peñas for everyone, wine-and-eroticism soirées, and pay-what-you-can shows where tables are shared because, of course, this is a Union. Yet all that wonder was sold through Alternativa Teatral: a Buenos Aires theater portal where the Sindicato was just another listing — the same grey entry for a burly night as for a chamber play, no brand, no pay-what-you-can online, and every spectator's data staying in someone else's system. The union that defended everyone's wonder had the most unprotected box office in Córdoba.
The Solution
At sindicatodemaravillas.com the Union finally stamps its own membership card: its own domain, logo, tickets and mailing, with theater, food and fiesta in a single box office. Each trade sells the way it needs to: theater seats for the plays, bar tables for the food, dance floor for the fiesta — and pay-what-you-can shows take online sign-ups instead of a paper list. AI marketing knows every tribe of the imagining people: the burlesque crowd hears about the next Burly Night, the stand-up crowd gets the next comedian, the peña faithful never miss one — and abandoned carts recover themselves. An AI agent answers 96% of enquiries at any hour, even as the nightclub is just closing. Since then, sales have grown 42%: wonder, diversity and pleasure, finally with a unionized box office.
Results
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
3
Trades in one box office: theater, food and fiesta
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